New Car Gets Brandable Name

brandable name for a big car company Brandable Name for New Car

We were so excited to see even huge car companies are getting on the brandable band wagon!  Durring a recent walk through a parking lot we were taken aback by the new 2012 Hyundai Veloster.  What the heck is a Veloster you ask?

Well it’s a brandable name and it meant nothing until the people at Hyundai made it into a car, that’s what a Veloster is.  We wish we could have been in the meeting room when they were coming up with this great name.

We weren’t there but we think it went something like this:  someone says they need to get a new and fresh name, something modern and forward sounding to reflect the new and innovative car.  Something new and different has to be created, what does a car do?

How do we tell people the car is fast and quick, not your grandmothers car, how about “velocity?”  We also want to tell people that this new car has three doors, well let’s go with “roadster.”  Roadster is a car with two or three seats, well this car has three doors, lets use that word.

Obviously they can’t use “velocity” because they can’t get the domain name because someone is using and wont let it go or they will but for way to much.  But there is another problem as well beside the domain name.  Because the velocity is part of the American vernacular you can not trademark the name; which could cause serious problems down the line.

That problem are the same with “roadster.”  Here’s what we love:  some smart person in the naming process thought, “let’s smash them together and make an entirely new word (or brandable name, as we like to call it).”

The beauty of this new brandable name is that they were able to get the corresponding brandable domain name, and my guess at a low price if not free and they are now able to trademark the new word.  They will forever be able to use this name without anyone being able to use it.

We here at Get Domainer applaud the Hyundai company for embracing the beauty of a brandable company name and the brandable domain name.  To see a list of  our brandable company names or get a brandable domain name of your own please just follow the link.

Now we want to know what you think of the brandable name “Veloster?”  You love it, you hate it, we want to hear it by posting your opinions below.  Do you think it’s a good idea, do you even have a better name for the car?

Thanks for reading!

23 comments for “New Car Gets Brandable Name

  1. Jose
    July 18, 2012 at 11:32 am

    Cool, I saw the same car. I thought the same thing that the name is really interested. I think you’re right though, that because so many domain names are taken, companies are being driven to “brandables” because they can’t get anything else.

    That said then name is great thought.

    • admin
      July 18, 2012 at 12:02 pm

      Thanks for your comment, we thought the name was cool as well and I guess that’s the point. Maybe they were forced into the name just to get the domain name but the end result is fantastic. Maybe that’s how brandable names started but now they have taken on a life of their own.

      Brandable company names and brandable product names are getting more and more popular and in turn it is getting harder and more expensive to get brandable domain names. Anyhow you look at it we love the trend.

      Thanks again for your comment and we would love to hear from you if you see another brandable name in action!

  2. July 25, 2012 at 8:29 am

    As a Newbie, I am continuously searching online for articles that can aid me. Thank you

    • admin
      July 25, 2012 at 11:33 am

      Thank you for your comment. We are continuously looking to help educate people about the importance of getting a brandable domain name for their business, blog or product. We would love to hear if you got a brandable domain name and if so which name you got.

      Thanks again an please let us know if you have any other questions about brandable domains or how to get brandable domain names.

  3. Jon
    July 26, 2012 at 9:58 am

    There are more and more of these “brandable” names being used. I never really noticed them before but now I’m seeing them everywhere. Not sure if it is selective attention or not but so many companies are going with them.

    Not a bad idea for a company name, I’ll sure save some money on my trademark attorney.

    • admin
      July 27, 2012 at 2:32 pm

      Thanks for your comment and no joke on your trademark attorney statement. That is just one more amazing aspect of getting brandable domain names and getting a brandable business name is that often, we can’t state always, there is far less trouble with a brandable.

      When you get a brandable name, you are kind of like making the name up. These name are unusual and not descriptive of the product or service that you are providing which will make it less “confusingly similar” to other companies, inturn making it easier to trademark.

      Once you’ve trademarked the brandabe name, no one can come near you in terms of the name. This may be one more reason that you are seeing more and more companies get brandable names as per your first statement.

      Thanks again for comment and let us know if you went with a brandable domain and what it was, we would love to hear it.

  4. Josh
    August 2, 2012 at 12:47 pm

    I love the Veloster and I love the name, I think you call them brandable. I need to get a domain name for my new company and I think this might be a way to go. I’m going to check out your inventory.

    • admin
      September 4, 2012 at 9:51 am

      Thanks for your comment and please let us know if anything in our inventory works for you. We obviously love brandable names or new and interesting “made up” names for new and exciting companies. We think your business or product name should be as exciting as possible and we are not alone, the Veloster is just one great example out of many of large companies using brandable names.

      If you’re looking to get a exciting and innovative domain name for your company just follow the link to our home page we think you’ll love a few of them there!

  5. August 5, 2012 at 11:07 am

    Hi! Someone in my Facebook group shared this site with us so I came to take a look. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Terrific blog and excellent design.

    • admin
      August 7, 2012 at 10:55 am

      Great thank you for your comment. We too believe in what we are doing and we want the entire world to know about how important brandable names and brandable domain names can be for a new company or products. If any of your followers have any questions please tell them to drop us a line, post or tweet and we’d be more then happy to answer.

  6. August 16, 2012 at 9:46 am

    I do agree with all of the ideas you’ve presented in your post. They are very convincing and will definitely work. Still, the posts are very short for novices. Could you please extend them a bit from next time? Thanks for the post.

    • admin
      September 7, 2012 at 10:44 am

      Thanks for your comment and we will try to be more explicit in our future posts. The real point of the this post is that the amazing brandable company and product name is growing in popularity and you don’t just have to believe us because we are selling them, just look to the world around you.

      Large car companies spend millions on millions of dollars with the best company naming companies and the came up with a brandable name and the matching brandable domain name. We love it, and it just makes us more important. Thanks for your comment!

  7. September 25, 2012 at 12:38 pm

    Cool, it\’s kind of like that old TV show Smoosh where you put all these words together to make a new word.

    I really like it though, name and car.

    • admin
      October 16, 2012 at 10:09 am

      That’s cute, we love your reference and we hadn’t thought about that game show for years and now that we did, we think you’re totally right! The concept is great and obviously those words are interesting enough that they based a show on it, one could base a company on it as well.

      Thanks for your comment and just remember that, that’s just one way to make a brandable domain name and you have to pick one that works best for you and your company.

  8. September 25, 2012 at 12:40 pm

    To make it short you can just tell everyone that a brandable domain name is whatever you want it to be. It can be a word, a car, a desk, a software company, a service, anything you want it to be but I think that’s the point of this article! Thanks for the article, cute.

  9. Lee
    October 3, 2012 at 1:45 pm

    Just saw one on the road. Cool name, cool car might just have to get one.

    • admin
      November 30, 2012 at 9:43 am

      Thanks for your comment. We couldn’t agree with you more, the car is supper cool and we think that’s why the naming experts at the car company wanted a really cool and forward sounding name to go with the car. Our in-house naming experts are unsure if they know going in that they wanted a brandable name or they just unknowingly went into it. We’re not even really sure if they know that they have a brandable product name or not.

      Either way we feel the name is really forward, really creative and fits perfectly for the car. We’re really looking forward to seeing more of these cars on road and more companies with brandable domain names!

  10. Tommy
    October 7, 2012 at 6:42 pm

    So what happens after we make an offer on your site?

    • admin
      November 30, 2012 at 8:53 am

      Great question! Ok so basically after you fill out the info on our Make an Offer page, including your name, email where we can respond to you, the brandable domain name that you are interested in bidding on and your best offer on that domain name. There is also a message box where you can write us a note or have any pertinent information you would like to provide us.

      From there, we get an email with all of that information and we’ll discuss the offer internally. We’ll get back to you in a reasonable amount of time saying that we’ve accepted your offer or a counter offer. You can get back to us with your counter offer at that point as we settle on a final price.

      That is really all that happens after you make an offer. Please let me know if you would like to make an offer on a brandable domain name on our site.

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